Wednesday, May 04, 2011

Spilling the beans!

I just got done doing a live interview with Pat Sloan for Fave Crafts Radio where I let loose a big secret I've been hanging on to for a few months! (if you missed it you can listen to the recording!)

My Big News is (drumroll please.......)

I've signed on with Robert Kaufman Fabrics to license my print designs on organic cotton as part of their GreenStyle collection! I am over the moon about this and I've been dying to share the news.

random flower photo that has nothing to do with this post

If you know me, you know that it has been a multi-year goal of mine to get my print designs onto organic fabric and out into the world! My first line for Robert Kaufman will be released in July 2011 and in stores in Fall 2011! Yippee! And since that is still a little while off, you're not going to get any sneak peeks just yet. But hopefully soon.

The Backstory:
About 3 years ago when I was writing my second book, Sewing Green, I had the vision of having my own fabric designs produced. I was doing research on sustainable and organic fabrics for the book and became determined that any prints of mine had to be on organic fabric. When Sewing Green came out in 2009, I pitched myself and my artwork to a few fabric companies with the hopes that their passion for organics matched mine. Well...let's just say they weren't quite ready yet. So, I pulled a Little Red Hen and "did it myself" with digital printing. You might remember when I launched my first self produced collection, Family Cottage. The collection (and subsequent ones) have been very well received, much to my happiness. Because I've chosen to print small quantities, digitally on demand, I have been unable to offer them wholesale. But that was my choice and I was willing to wait for the tide to turn. Then, last spring when I attended the International Quilt Market to pitch my new sewing pattern line, I hit pay-dirt! The Robert Kaufman Fabric company launched their first Green Style organic cotton print collection by Nancy Mims of Mod Green Pod. After checking it out (so soft!) and doing some research (GOTS certified!) I began to plan the pitch that, last fall, landed me a licensing contract!

What does that mean? It means that Robert Kaufman Fabrics will be producing my collection, selling it wholesale and distributing it to stores worldwide! Yippee! Beautiful organic fabric for everyone! :)

since I can't show fabrics, how 'bout some more flowers?

The Back-Backstory:
My love of print design began years ago in college and on into my corporate design career. For a few years I was the lead designer for the Girls apparel at the Carter's childrenswear and then later for Lands' End. The artists and I worked together to design original prints for my clothing designs. I was even able to go to the mills for my own strikes offs (print approvals) and see the production process first hand. Although I enjoyed and learned from those experiences, I wanted to find my own design voice. In 2005, I left the corporate world and continued to design prints that sold to the apparel industry through a studio in New York. Doing so was one step closer to "doing my own thing" and it did satisfy me for a while! But selling my work through a middleman felt a little anonymous. I knew that I would eventually want to license my work so that it had my name attached to it. And now that time has come!

last flower pic...a blog post's gotta have pics!

It all kind of goes back to my 5 year blogiversary post from earlier this week. Part of me is in disbelief and thanking my lucky stars for this opportunity and another part of me is is like, "Phew! I finally did it! I knew I could!". And you know what else I feel?

So, what's next? Bring it on! :)

42 comments:

  1. Whoo Hoo! Yay you! (impatiently awaiting July)
    Cheers!

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  2. I am so happy for you! what a wonderful opportunity!
    PS I love that last photo of the clematis. One of my favourites and brings the promise of warmer weather.

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  3. Congratulations! That's so exciting :) will look forward to seeing it in market!

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  4. Such fabulous news! Congratulations!

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  5. Fantastic news... Congratulations big time... So happy for you!!!!

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  6. so excited for you! so proud of you and can't wait to see what's next. Also chuckled all the way through your flower photos and captions. see you soon xoxo

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  7. Congratulations on five amazing years and your fabric dream come true! So well deserved, Betz. I'm soooo excited for you! I also loved hearing your back and back-back stories... all roads lead to this moment. Yay!

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  8. I'm so happy for you...and for what this means to my stash!!!

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  9. Yay! That's amazing! I'm so excited for you! It shows that we need to hang on to our big ideas and keep them alive even when the world isn't ready yet. Eventually the will be, and then we'll be ready and waiting!

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  10. That is so wonderful!!!! Congratulations!!!!

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  11. Congratulations, Betz! You've been charting your course for some time, and it's such a logical and well-deserved outcome to be moving in this direction with RK! Way to go!!! Organics rock!!!

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  12. Big, big, big congratulations! All of your hard work has paid off! Now it's time to celebrate! Thanks for giving us the scoop! :-)

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  13. Wonderful! I knew that couldn't be too far behind. Love hearing the backstory. Congratulations!

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  14. Congratulations Betz! What a wonderful and exciting accomplishment. The green, organic world is jumping up and down! So excited to see the line!

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  15. Congratulations! I'm happy your fabrics would be selling worldwide, that's good news for me too! Now I will be able to buy them in a shop near my house. :)

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  16. Congratulations!

    I am thrilled to see that organic cotton is becoming more and more popular and common. I hope it continues that way.

    Look forward to see your new designs!

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  17. That's brilliant news, congratulations!!

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  18. Great news! Can't wait to see the end result of your hard-earned efforts. Congratulations!

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  19. You're on FIRE, friend!! (Not surprising, actually! You rock!) CONGRATULATIONS!!!

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  20. Congrats, Betz! I'm so happy for you and for US! Can't wait to get some of your fabric! Hugs!
    b

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  21. Betz - I'm so excited for you! I was one who inquired just recently about getting your fabric wholesale!:) YAY! Congrats again!

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  22. I can hardly wait, I love your fabrics and hope the wholesale line fits into my budget better.
    You're right about the blog pictures, I'd rather see random ones of your flowers than no pics at all.
    Cogratulations!!!

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  23. Woo-Hooo! I was a textile major in college and you have taken the path that I was too scared to take - so I'll live vicariously through your successes! Way to go! Looking forward to seeing the prints!

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  24. oh my! bless your heart and congratulations! what excellent news...you should be so proud of yourself....organics for everyone! well done you!

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  25. Hi Betz - Congratulations to you on your new fabric deal - how exciting! I look forward to seeing it in shops. I really enjoyed your workshop a few weeks ago in DC! BTW, the realization that I was pulling the fabric from behind too much while sewing has really made my life easier and sewing better. No more uneven stitching - yay!
    All my best,
    Becky

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  26. congratulations, betz! that's fantastic news!!! :)

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  27. What an accomplishment!! Hooray for you!!!
    Laura

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  28. WAY excited about your news and so pleased you announced it on our FaveCraftsRadio show!

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  29. That is wonderful news! I was in your flower class at SB and just loved it. It was the last class and so comfortable, just like a bunch of friends sitting around. I think this huge and you are so deserving!
    Fondly,
    Suz

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  30. Congratulations! That is so awesome, I love Robert Kaufman's quality fabrics. Sounds like a great match for your designs!

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  31. Congratulations to you!! Congratulations to you!! Happy, happy days dear Betz White, Congratulations to you!!!!! \o/, \o/ You must be dancing Betz... I know I am, but mine is impatient, because I want to see the fabric. What a secret to have to sit on!! Well done!!
    Hugs Gloria

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  32. Congratulations Betz!! That is SO exciting! I hope to follow in your footsteps one day soon! Your are SUCH an inspiration. Big news indeed!

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  33. Robert Kaufman? Aces Betz! That's big - congrats! Long over due and well deserved!!

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  34. Fantastic news--I'm thrilled for you!

    Let me know what I can do to help promote. :)

    xx, Vic

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  35. Congratulations! I hope we will be seeing it over here in the UK..!

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  36. Congratulations, job well done! I cannot wait to see the line!

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  37. Congrats!!!Absolutely amazing news and so well deserved:)))

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  38. Woo Hoo!!!!! That's so incredibly exciting! I'm looking forward to see your designs coming to life on fabric!!!!

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  39. congratulations! so very exciting and wonderful! xoC

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