In Fabric

So…the Fed Ex man brought some fabric today. Not just ANY fabric, but MY fabric! I’m so excited about it, I thought I’d share a little sneaker peeker! (I’m not at liberty to show it all just yet…)

I will tell you though that my debut collection is called Stitch and it is inspired by all types of stitchers and the beautiful handiwork created by them.

Bold and colorful graphic motifs taken from embroidery, crochet, knitting and sewing come together in this coordinated line printed on organic cotton by Robert Kaufman.

My little name on the selvedge. Crazy exciting, isn’t it? Stitch will be available in stores this fall. Stayed tuned for more information and a full reveal next month! In the meantime, I can’t wait to get sewing with it. (more backstory here!)

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Showing 49 comments
  • YAY!!!!! I love it BETZ!! congratulations!!!

  • Stephen Fraser

    Beautiful. Congratulations to you and to the lucky folks at Robert Kaufman who get a chance to sell your collection!

  • Susie

    LOVE!! So exciting! Can’t wait until the fabrics are available to the public. :)


  • Michelle Engel Bencsko

    oh YAY! How wonderful Betz! Congratulations!

  • Jan | Daisy Janie

    Yeeehaaaaa! Beautiful woman – beautiful!! So excited for you!

  • Wendi

    I love it!

  • Knit n Sew Studio by Debbie

    Congratulations! The fabric prints look beautiful. The second photo with the blues, greens, and browns is my favorite. Those are my colors! Can’t wait to sew with these fabrics.

  • thestoryofkat

    I’ve been following your blog since I first started selling on etsy since 2008 but don’t always have time to comment as much as I would like. I just wanted to say a big congrats(!) though and how nice it is to see you come so far!

  • JD

    They are WONDERFUL!

  • EG

    Love the colors!

  • Heather

    They’re beautiful!! Congratulations! Where are they available? Because I can’t wait to get my hands on them!

  • Melinda

    So vibrant and rich! Love it!

  • Rachel

    Sooo pretty!


  • Alicia

    Soooo nice! Love all the patterns and colours!

  • Cajame

    Gorgeous – adore the green collection, and loving the little hexagons. I’m sure it will be snapped up. Clever girl!

  • sooz

    Your fabric is beautiful!! Well done!

  • Susan

    I will have to get it all!! I am so excited for you, Betz. Congratulations.

    susan b anderson

  • Karen

    I’ve been following your blog for some time and it’s nice to see a fellow bloggers success! Can’t wait to see your beautiful fabrics in the stores. It will be like the internet leaking out in my world!

  • Anonymous

    love the one that looks like it is knitted. awesome colors!

  • Cindy Lou

    I can’t wait to get my hands on that fabric and make a beautiful quilt. Congrats to you!

  • Jaime

    Congratulations! I love it already. I’ve been knitting a lot more than sewing/quilting lately but I’m going to need a few of these prints. It’s like a great marriage of several different crafts!

  • Apey Lee's Homespun Designs

    Love! Can’t wait!

  • Betz White

    Thank you for your comments everyone! In regards to where the fabric can be purchased, check out the “where to buy” page at the Robert Kaufman website. It will be sold mostly in boutique fabric/quilt shops nationwide!

  • diannajessie

    You very clever person, well done, I love your prints:)

  • Trish

    Congrats and so very well done! So deserved Betz – you’ve earned this success!

  • Laura Zarrin

    Wow! It looks great!!! Can’t wait to see more!

  • patricia

    So exciting!!! Congratulations Betz!! It all looks awesome.

  • khristian a. howell

    Gorgeous!!! It looks so amazing!

  • Thomas

    Congratulation Betz!!! They are fantastic!!! I am in love with those oranges, browns, and pinks!!!

    Yay you!!!

  • bari

    So beautiful, Betz! Congrats!

  • charlotte

    beautiful, Betz! Congratulations!

  • Susanne

    Congratulations Lady! They look lovely! The colors are so vibrant and I can completely see where you were going with regard to the needle arts inspiration. Can’t wait to buy some!

  • Roberta Salvaderi

    Sorry Bets but it’s possible buy any creative slice of these fantastic fabric?
    Thanks a lot

  • Craft 4 Change

    They are sew (!) beautiful! I hope they are available in my area. Thanks for your creativity~~Robyne

  • Beautiful!! Love the colors. Congratulations!!

  • elissa barbieri

    Oh my goodness !!! Woohoooooo !!! How super fantastic, Betz, i am over.the.moon excited for you !

  • Bernadette

    wow wow wow!!! It looks absolutely amazing Betz. Congrats! You must be so super excited.

  • LizzyHouse

    I got to see the whole thing, and Betz it’s fantastic AND it’s organic! You waited, it worked out and now it’s fabric! I’m so happy and excited for you! It’s SOOO lucky that you have it so far in advance to get samples ready and made!

  • Sharon

    oh yay for you! congratulations….a beautiful collection!

  • dinka

    So pretty, I love them! Can’t wait until it’s in stores.

  • Valerie Ellen

    Wow these fabrics are luscious! I can only imagine what it must be like to see your name on selvage right next to Robert Kaufman. Joy!!!!!!!

  • CrimsonBruin

    Congrats! It looks like so much fun!!

  • Jess B.

    Wow! Very pretty stuff! Congrats to you! You must be soooo excited to finally have some in hand!

  • Cheryl Arkison

    Gorgeous! It is fantastic to see such vibrancy and design on organic fabrics. Makes me so, so happy.

  • annielizabeth

    Wow Betz, How exciting and congratulations! They are beautifully designed; truly art on fabric and I love the theme!

  • ColorSlut

    Wow your fabric is so pretty. I’m going to have to see if I can buy some!

  • Georgina Giles

    Your fabric is beautiful, I love that you have been inspired by stitches and used them in your designs. I particularly like the multicoloured rope design and the brown one with what looks like knitting on it. Yum.

  • SeamedUP

    Hello! I love your new fabric line:) Very vibrant and colorful and the patterns are quite interesting – will be fun to play with!

    Can’t wait to add them to the World Wide Stash @ once they are released!

  • Marsaille

    These are gorgeous! I am having visions!

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