Last spring I was hired to design this lively group of Kleenex boxes for the Kimberly-Clark Corporation. You might remember that I did a box for them last year. This group is being sold exclusively at Target! (Oh, like I need another reason to go to Target! I have to go stalk my Kleenex boxes now! lol!)
With their style direction, I drew and cut and stitched and appliqued these pieces in felt. They photographed my finished artwork and had it reproduced on the cartons. It was a lot of work on a short short deadline, but I loved doing it! This is the kind of project I never turn down. In fact, I'd love to illustrate a kids book someday with felt applique. It's been on my *someday* to do list!
I love the new wedge shaped packaging, don't you? So fun to arrange. And how do they get all that Kleenex in there?I don't know the official in-store date on these. (This set came straight from the company) But if I know Target, they'll have their Christmas stuff out in full force November 1st! :) Please alert me of any sightings!




Love them! I'll be on the lookout on my next Target excursion! =) Nice job!!
ReplyDeleteThese are so very cool! I love how detailed they are in design as well as in the photography. It really looks the box is made out of a sweater!!! Neato!
ReplyDeleteAck! How great is this? In every way?! Congrats on being so wonderfully represented!
ReplyDeleteThey all look awesome Betz! Congratulations! :)
ReplyDeletethese are awesome....just asked my hubby to be on the lookout for them since he works at Target...:)
ReplyDeleteWhat fun! Congrats!
ReplyDeleteHow fun, great job!
ReplyDeleteWhat a fun project! I will definitely have to make a trip across the border for a box or two! Congratulations!
ReplyDeleteThese are fabulous! I'll be on the lookout for them at our Target. Fantastic job, Betz!
ReplyDeleteOh these are beautiful. What a fun project! Congratulations! I will definitely have to make a trip across the border for a box or two!
ReplyDeleteCongratulations! They look great :)
ReplyDeletethose are awesome! congrats on the work.
ReplyDeleteHow precious - they're all really great. Almost makes you want to get sick so you NEED to use tissue out of one of those adorable boxes.
ReplyDeleteOh my goodness, what a ton of work for you.. They are so cute and am looking forward to looking around Target.
ReplyDeleteThese are fantastic--so cheerful! Can't wait to find them at my local Target.
ReplyDeleteOh, I wish we had Target in Canada - these are so cute. I love the triangle shaped package.
ReplyDeleteLorrie
Wowee... your designs are terrific!! That box shape is really unusual. Can't wait to get my hands on one. Good job!! LindaSonia
ReplyDeleteOh I happened to read this on my way TO target.
ReplyDeleteI'll keep an eye out!
:)
Sandi
These are just adorable!!! I found the ones you did last year & I can't wait to find these!
ReplyDeleteSo darling!
ReplyDeleteSo darn cute!!!
ReplyDeleteWe don't have target in Canada... sniff... sniff...... so sad......
They are adorable !!
Congratulations!
Diane
Was just at Target two hours ago, and their Christmas T-shirts and other clothing is already out. Didn't walk down the Kleenex aisle, but I wouldn't be surprised if your totally great designs are there right now, or within the week for sure!
ReplyDeleteSuper cute! I'm at Target atleast once a week plus my husband works there, so I'll keep my eyes peeled!
ReplyDeleteBetz!! this is SO cool. I LOVE them!!! I need to make my monthly {bi-monthly} Target trip and I am absolutely getting these!!!
ReplyDeleteCute, cute, cute! Love the way the felt images turned out, at first I thought you decorated with felt ONTO a kleenex box and I thought, "wow, that is crazy" LOL It looks so realistic! A kids book with felt images is a great idea, I'd love to see that.
ReplyDeleteBeautiful and brilliant!!! Congratulations!
ReplyDeleteThat is super adorable. I will have to go out an purchase some now.
ReplyDeleteI love them! They are awesome! I don't mind an excuse to go to Target....
ReplyDeleteHoly cow! These are so cool! Way to go!
ReplyDeletethese are so cool!! too bad i won't find them here in Malaysia! :"(
ReplyDeleteWow, congratulations! These are GREAT! They will be my Christmas gifts -- I'm not kidding!
ReplyDeletethey are on the shelf in my Target.
ReplyDeleteI'll have to order these online and have them shipped to me in Munich. They are adorable.
ReplyDeleteBravo!!! Congrats -- that triangle shape is awesome! And thank you for one more reason to go to Target!
ReplyDeleteOh! I am STILL on the look out for your other box with the doves (which I love). Now, I will have to go to Target (oh no- said with great sarcasm) to see if I can see these ones! Gorgeous. I love the idea of you doing a children's book.
ReplyDeleteFantastically awesome, Betz! Way to go! I love the boxes so much.
ReplyDeleteHi Betz -
ReplyDeleteI'm one of your faithful readers that never comments. But, today I just have to tell you how awesome these are. I so loved the design you did on the box last year. That Kimberly Clark Company was very smart hiring you again this year. They are beautiful!!! Congrats!!
TOO cute! Can't wait to find them at Target. I bought the triangular watermelon boxes of Kleenex there over the summer...so glad to see your designs on the winter ones :-)
ReplyDeleteThose are the best kleenex boxes I have ever, ever seen! Beth
ReplyDeleteI will not be using the tissues, the box is worth keeping intact!
ReplyDeleteOMG! I have to go search for those! It took me some time to find your design last year but I kept searching. You really have such lovely ideas and designs!
ReplyDeleteBetz,
ReplyDeleteThose tissue boxes are simply gorgeous. It will be like having all of the holiday craft with none of the work in my house. Beautiful! Beautiful! Beautiful!
Lauren
These are SO cute!! Absolutely adorable! Great work and congratulations!
ReplyDeleteWowee! Congratulations, Betz! They're adorable. I'll do a little Target-stalking, too.
ReplyDeleteI think a children's book illustrated in felt would be wonderful! I hope to see it in the future.
ReplyDeleteSo gorgeous and festive.
ReplyDeleteYou should do Christmas cards!
And the Children's book-def. a must!
These are fantastic - I love them! Such fun and beautifully reproduced on to the packaging.
ReplyDeleteThey are ridiculously gorgeous! Can't wait to grab some when I go to Target. :)
ReplyDeleteGreat job on the boxes! I'm sure you've seen this but my daughter has this book http://www.amazon.com/How-Big-Pig-Clare-Beaton/dp/184148959X/ref=sr_1_1?ie=UTF8&s=books&qid=1256840240&sr=8-1 illustrated with stitched felt and I love looking at the detail--reminds me of your work :)
ReplyDeleteLove it! That was quite a lot of work on a short deadline... you never cease to amaze me! My kids are going to love these, too! Might have to bring them and let them choose.
ReplyDeleteWell-done Betz! I love them! What a great opportunity for you. I can't wait to get some...like you said...we all need another reason to go to Target don't we!
ReplyDeleteWow - those are so amazing! I love your blog...will have to come back to check out more. :-)
ReplyDeleteCongratulations on the Target deal!
That is adorable. I found your last year's design while out shopping with my sister. Now, mind you, she is not the creative type and she couldn't understand the need to have that particular kleenex box. Even she had to admit they were cute. I'll be on the lookout for those cuties!
ReplyDeletei've been alerted and am now on the lookout of the cutest kleenex boxes EVER!!! yikes- :)
ReplyDeleteoh oh oh, I LOOOOVE them! ALL!! So inspirational.
ReplyDeleteand how exciting to have so many!
CUTE! ...was just at Target and bought x-mas decorations today!
ReplyDeleteOh sure, last year i just had to buy one box...now 4 boxes...next year will it be 16? Seriously, they are adorable...I want that elf on a shopping tote bag so i can take him with him all season...Cute cute.
ReplyDeleteYou're so clever. The designs are gorgeous and all the characters have their own little personalities. I'm sure they'll fly off the shelves.
ReplyDeleteThese are great, Betz! Congratulations!
ReplyDeleteOh so cute...I love the little mufflers up over the noses. Congrats on such a great project!
ReplyDeleteOh my goodness! I must head to Target right now!!!
ReplyDeleteI saw them yesterday in Target. Super cute!
ReplyDeleteHi there. I saw your kleenex boxes today at my local Target in Frederick, MD. They're even cuter in person!!! :)
ReplyDeleteI love them - love the designs, colors... even the shapes! Congratulations!
ReplyDeleteHow insanely cool! Ah-choo to you! :)
ReplyDeleteStop it! What a grand success! I am so proud of you. Can I ask, do projects like these just find you at this point, or do you still have to do a lot of work in marketing yourself?
ReplyDeleteHi Lindsey,
ReplyDeleteThanks! I originally was asked to do a box last year (linked to it in the post) by a former co-worker/designer/friend that worked at Kimberly Clark. It's not any sort of licensing arrangement, just a freelance job. They liked last year's so they asked me to do more this year.
And yes, I still have to market myself. :)
betz
I bought two boxes today! Lovely!
ReplyDeleteThe Target in Amherst, NY (suburb of Buffalo, NY - so Canadians, come on over) has them. I think Kleenex started the triangle shape in the summer with citrus/watermelon/summer stripe. The designs are really cute and they look wonderful in person. You did such a great job.
ReplyDeleteI Love these! I actually just picked up a box tonight I decided on the trees but all of them are soooooo cute!
ReplyDeleteSo cute, and I just spotted them at our Target here in Holland, MI! Congrats!
ReplyDeleteThese felt designs take me back to books of my childhood, when paper cut-outs were often used for the illustrations. Your felt work is completely magnificent, and could NOT be sweeter. My most fav is the single snowman, arms raised, and the 3 trees.
ReplyDeleteIt will be so fun to find these in Target soon! Way2Go!
I'm so impressed! And you'll never believe it: my Mom saw "Sewing Green" in the fabric store and bought it for me (and claims that she didn't know I wanted it!)
ReplyDeleteHow can that be? it's been the ONE thing I've wanted all fall!! Can't wait to make the booties!
Bought 3 boxes today here in NoCal. The shelf looked pretty cleaned out already! Great job!
ReplyDeleteReally, really cute! Congratulations, Betz. I'm betting you'll get to do more for next year.
ReplyDeletelove these congratulations. can't wait to go get mine. maybe tomorrow.
ReplyDeleteI can't believe you're getting me in the Christmas spirit already!! I want one for every room! :)
ReplyDeleteI saw these yesterday at our Target in Newport News, VA and got the tree version. I was so excited to see something for sale by someone I "know".
ReplyDeleteI saw them! They are in Target stores in Georgia. Love them. By the way, there weren't many left... they were already picked over!
ReplyDeleteWendy
These are really darling! I haven't seen them at my Target yet, but you can be sure I'll be on the lookout!
ReplyDeleteLove the shape too!
xo
jeanne
Just bought four at the Target in Rockville, Md. Are you near there? They had plenty. Love them!
ReplyDeleteFelt-illustration is on my dream-plan list, too. LOVE your kleenex boxes!
ReplyDeleteI just picked up the Elves and Trees last night. They are soooo cool!!! I'm really excited to put them out and brag to people how I follow your awesome blog! These aren't just any box of Kleenex! :-)
ReplyDeleteI wanted to tell you what an utter thrill it was for me to find and purchase these at Target! My son and husband both adore them, and didn't give me the grief I might have expected for buying Christmas tissues (in the "is there nothing you won't decorate for Christmas?!" vein). These just turned out beautifully and I hope they lead to more big commercial work for you.
ReplyDeleteThank you Jennifer!
ReplyDeleteFinally made it to Target today and picked up some of these...too cute! Helped put me in the Christmas spirit just putting them out :-)
ReplyDelete